Who are the most important customers for any business

Who are the most important customers for any business

Numerous analyzes of the work environment over the last three decades have come to the same conclusion – people do not leave companies, but managers.

To counter this problem, leaders, managers, and all people in positions of power must first understand what makes people do their job well. To do this, they must face several truths about successful leadership that not everyone likes to hear.

They need to put their employees first (yes, even in front of customers)

The role of every leader is first and foremost to serve his subordinates, who in turn are responsible for the good user experience. Great leaders realize that their most important customers are their employees. If managers take good care of their subordinates and make efforts to train and empower them, they will be fully committed to their work. This will allow them to take care of the company’s second most important customer – the people who buy its products and services.

They must be given meaningful tasks

According to a study by the Atlassian State of Teams, 49% of workers suffer from low energy levels in the workplace because they do not find meaning and purpose in their work. While bosses often look at indicators such as revenue and sales as units of success, the real achievement is bringing meaning to work that allows employees to build a connection to what they do and understand the motives behind any business decision.

They need to reduce the feeling of loneliness at work

Wondering what this has to do with leadership in the COVID-19 era? Everything. 36% of respondents in a recent survey say they feel lonely “often” or “almost all the time” while at work. Leaders have a purely human responsibility to reduce feelings of loneliness in this often completely isolated world of telecommuting. A good starting point is to build community (so as not to use the more clich├ęd and perhaps exaggerated word “family”) and to promote a sense of belonging in all team members. When people see themselves as part of something bigger and have more frequent contact with their colleagues, they are happier and more engaged in their work.

They must bring humanity to the work

The pandemic has forced leaders to demonstrate vulnerability and show a new level of humanity and authenticity in the workplace. Brad Hillier, CEO of Re-Bath, welcomed the change in management style. “By sharing with your subordinates the big questions to the company, discussing what you are struggling with, asking for help, and speaking sincerely, your team will respond with the same authenticity and openness. Then you will be able to work together and effectively to find creative solutions to all problems, “he explains.

What workers are looking for is a leader who does not leave his humanity on the doorstep. While always key to successful leadership, the pandemic has highlighted vulnerability and empathy as principles on which every manager’s management style should be built.

“The emotions caused by the pandemic have affected everyone. Leaders were forced to understand and manage the way they affected themselves and their teams. This has led to action with more empathy and consequently better results, “Hiller said.

Leave a Reply

Your email address will not be published. Required fields are marked *